Still Image analysis

'Changing Lanes' (2002)

C-Costumes used in this image is smart, to connote the level of professionalism in the film. By using costumes within a film usually is linked with gangster films to hide their identity and maybe this may be the case in the movie. The suits may have been used to also attract a wider audience of an older age due to the suite, which connotes adulthood and maturity. The glasses as well are a good use of costume because it could also back up the point made about suits and how they could hide your identity. In addition, the use of suits could be projecting that both actors could be linked however due to the same clothing there maybe more than meets the eye.

L-lighting the lighting used in this poster is low key lighting within the background to connote a sense of darkness and perhaps evil in the film being portrayed and also the use of the black background could be used to make the audience address the actors rather than the poster itself. The lighting used also has some light on each of the characters faces and a darker side of the other face and again could be reinforcing the movie's title changing lanes and perhaps the other halves of their faces are shown and the rest has dark lighting could create an effect of when the two characters eventually change and due to the lighting they could be met with difficult and evil challenges that lie ahead.

A- Actors the actors in this film are well know actors and are a good way of attracting a wider audience of preferences such as, gangster, comedy, horror, thriller and drama, and an audience of different races. In addition, the actors are of different race and could connote the film poster's title of changing lanes and perhaps the changes in experience of race. The facial expressions connote a sense of seriousness of the tensions that their facial expressions consist of. The direct view of the actors are in a straight view to create a direct approach at the audience and looking as if they are looking towards them which is a way in which the audience can automatically witness the tensions rising about the films also, the actors that have been on other movies are usually either drama movies or thrillers and this could be a way of attracting a wider audience.

M- Make up- the make up used in this film is very rare to see and perhaps if there was it was maybe to create a simple look and not to attract attention to the actors face or even enhance their features to make the look good and to make them detached and make the audience focus only on their performance as actors.

P- There are no props in the film used in the poster this allows the audience to predict whether the two actors are alongside each other or against each other because the use of props can connote what audience the film is aiming at and maybe the film was to keep it simple and make the audience wonder how the film is going to pan out.

S-The setting of the film is in New York. A film based in a busy city where everybody goes to work which could explain the use of suits in the film poster to show professionalism to everybody but danger underneath and cities are areas which connote darkness and that’s where evil and crime is most likely to be committed, due to the alleyways which shows danger and evil. In addition, the use of cars of each sides of the lane used could again connote a long and dark journey between both actors ‘lanes’.

Target audience: The target audience of the film is to a wide range of audience and aiming towards a mature age. Therefore, the film could be aimed towards ages 15+ -35.

Genre: The genre of the film is drama/thriller which is represented within the film poster, i.e. lighting, facial expressions and also could represent the actors usual genre that they specialize in, Ben Affleck is usually in drama films while Samuel L Jackson is in horror drama and sci-fi.

Type of shot: The type of shot used is medium close up allowing the audience to witness both actors and their facial expressions, and to fit in all the typography used in the film.

Typography: The typography used has a large font to attract the audience and in the style of a lane on the side of a road. This is used to attract the audience and to make to poster eye-catching and link back to the title of ‘changing lanes’ The typography used in grey was eye catching because each word was in an upper case form to really show the films seriousness and the typography used in this matter came across in a threatening way.