0:00 - Introduction, YouTube’s Big Numbers
Stephen Weiswasser (from ABC) said "You aren't going to turn into passive consumers into active controllers of the internet" ABC started broadcasting in 1948- third major network. 1948-2008 60 yrs of broadcasting. If those major 3 broadcsating networks have been programming every day and every hour for the next 60 yrs that comes to 1.5 million hours of programming.YouTube had produced more than that in the past 6 months by the help of consumers uploading videos. >9232 hours of uploaded videos posted on YouTube each day. > 200,000 3 minute videos.> 88% of the content uploaded onto YouTube is new and original
2:00 Numa Numa and the Celebration of Webcams
"Numa Numa" a song by O-Zone; was a big hit in 2003 the song had travelled to from Japan to New Jersey, USA. from that moment onwards a teenager named Gary Brolsma known as “The Numa Numa Guy” he had made his own video using his webcam and miming the song "Numa Numa" Gary Wolker said that Brolsma's video sigle handedly justifies the existence of webcames.
February 2005 YouTube is just being created and on April 23rd 2005 the 1st video had been posted. At first it was difficult to upload videos on YouTube however, when "Numa Numa" was made that then allowed 58,000 people from across the globe to upload their own videos.
5:53 - The Machine is Us/ing Us and the New Mediascape
Michael Wesch had thought what was the gap from text on paper to digital text and what it really means. It was about linking people and linking to people in ways that could have never been accomplished before.
Almost every 6 months their is a new tool that can connect us in many ways. We are integrated in the Mediascape. We are the centre of the Mediascape because when media changes and evolves and develops we change and our relationships with other people change. Which then demostrate what Wesch is trying to say is that media is not just a tool of communicating with people and that their are many ways in which communication could be sent and recieved e.g. through Microsoft Hotmail; which could be to consumers more reliable and satisfied with how Hotmail is used.
12:16 - Introducing our Research Team
Every spring there are about 10 students who study the videos on YouTube watch a video on one part of the screen and on the other have a data uploading page on the other half of the screen. Anytime the students are watching videos they are able to take notes and upload data on the database which they analyise.
12:56 - Who is on YouTube?
25% of videos feature 35 and over
25% of videos feature teens 12-17
13:25 - What’s on YouTube? Charlie Bit My Finger, Soulja Boy .etc.
The most commonly uploaded videos were actually home videos and example of this would be "Charlie Bit My Finger". Most videos are viewed less than 100 times. "Charlie Bit My Finger" was viewed over 30 million times. Many videos made are either redone ones of the original video or a remixed version and is made at least 2,00 times. 15% of videos on YouTube are redone or remixed versions of an original one e.g. Crank Dat Soulja Boy remixed into - Crank That Spiderman, Lion King, Superman etc.
17:04 - 5% of vids are personal vlogs addressed to the YouTube community, Why?
Vlogs are video blogs made by an individual and uploaded onto YouTube. Why? because of the tools of comunications that are now available to us. We the producers are able communicate with a vast majority of people on YouTube by different kinds of virtual communities being formed so they can be able to have their say on a certain issues or just directly allow people to watch and listen to what they have to say. I believe that the actual 'producers' who are uploading themselves and allowing thier identity to be shown to strangers across the globe and have access to your personal information i.e. name, country, town etc. Then there must be a sense of trust or that could show despite allowing total strangers to know who you are; shows how much they value having their say and how much they value being part of a community.
17:30 YouTube in context. The loss of community and "networked individualism" (Wellman)
When women join the workforce their is less free time. Moving from small groceries stores to supermarkets connotes a sense of lack of communication and people are no longer shopping together.
18:41 - Cultural Inversion: individualism and community.
-Becoming increasing individual but stil value our community
we become increasingly independant and therefore overtime become reliant on relationships. YouTube becomes the center of this where people are posting up 1 by one on the same topic and therefore creates a community. However, Robert Putnam said "meeting in an electronic forum is not the equivalent of meeting in a bowling alley” which is true and also similar for the saying that watching somebody sing live on television isn't the same as watching it live.
19:15 - Understanding new forms of community through Participant Observation.
Michael Wesch greed with Robert Putnam’s statement when some of his students participating in uploading videos themsleves.
21:18 - YouTube as a medium for community.
Marck Wesch and his students went back to the idea that when media changes human relation changes e.g. through uploading videos via webcam.
One video was made by one of Wesch's students talking at her webcam rather than the users of YouTube although when someone views the video they would assume she speaking to them about an issues and begin a community from there.
23:00 - Our first vlogs
People tend to post up blogs difficult as they wouldn't know what to speak about or become conscious of how they will be viewed by certain communties within YouTube and therefore can break down comunities.
26:05 - Re-cognition and new forms of self-awareness (McLuhan)
The vlog that you have created you will then look back later sometime in your life and assess how your behaviour was like and how people have percieved you.
27:58 - The Anonymity of Watching YouTube: Haters and Lovers
The idea of anonymity on YouTube is that you are able to write however you please whether offensive or not you do not know who could be writing those things.
This then allows the idea of the fact that YouTube is about “Freedom to experience humanity without fear or anxiety” said Wesch.
When watching YouTube videos you are watching people without staring at them because you are watching them over a screen. and before the clip has actually finnished you may already have judged them.
29:53 - Aesthetic Arrest
People may be shocked to what they see in someone's vieo e.g. someones talents singing or looks etc. In reality it would be deemed as unusual to intervene with someone but because you are in your own home and do not know them you can stare.
30:25 - Connection without Constraint
YouTube allows us to be connected with other people across different parts of the world with different people and cultures and maybe even your own therefore creating some sort of understanding for as long as you like with many people by sharing the same views and opinions.
This goes to show that "media does not just distance us but it keeps us connected in a different way” which is an advantage for YouTube being the ideal service provider for these kinds of needs; because YouTube will still be a global brand.
32:35 - Free Hugs: A hero for our mediated culture
A social movement when Juan Mann walked around Sydney, Australia with a sign saying “FREE HUGS” video of this was made, then uploaded onto YouTube where it now has nearly 30 million views. The campaign has now become global and people have made videos of themselves campaining.
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