Title: Ride or Die Magazine
Reader Profile: Ride or Die Magazine. Is for young fast cool living life in the fast lane kids. We aim to target ages 14-19, active and an automated audience. who spend their time in the streets or in the parks with their bikes or on their mobile phones talking to girls. Ride or Die is the perfect magazine where you will find all the features you could ever want to satisfy your needs from the ladies to the latest music, the hottest footwear and street wear and competitions so you never miss a thing, and make sure you're out and wherever you go you're always on top of you game.
Age: 14-18 yr olds
Attitude: Over confident Hard Man attitude
Aspirations: Becomming rich.
Class: Student (Hopefully) E- Class
Target Advertisers
Footwear-Footlocker, JD Sports wear- Addidas, Nike
Designer wear- Armani
Street wear- Hoodies
Music Gadgets iPods, speakers
Gadgets PS3, FIFA 09', Pro evoloution soccer
Gym components- Weights
Hair wear New era
Perfume wear Hugo Boss
Drinks Non-alcohol (of course)
Jewllery Ben sherman
The brand that we have chosen is Nike and the specific competition is Nike iD. It is a store in central london in Niketown where on a program you are able to customize your own pair of traners. The competition courtesy of Nike iD is a group of friends have to come up with a logo to prevent crimes in london that take place. e.g. Knife Crime Gun Crime and Gang Fights etc. the winning logo will be advertised all across London and England and the winning group will win ViP tickets access all areas meaning you are free to customize as many things as you like for FREE!
Here is the software used to customize the trainer.
Pitch
Ride or Die magazines are aiming to become the most sort after magazine there is. Nike has become the most ideal sports brand. Ride or Die Magazine targets youth and Nike is the perfect example of clothing in which teens within the streets look to, and use Nike as the brand to get an immediate impression as somebody who has style and money. With the help of that, we are trying to reflect that image, reassure our competitors, and acknowledge our seriousness as a Magazine and to prove that we mean business. Ride or Die Magazine has ambitions to help communities across England to come together and unite, to stamp out various issues there may be e.g. racism, Knife Crime, and Gun crime. Here at Ride or Die Magazine we aim to entertain many groups of teens, educate them and get them involved and help them of course. We truly believe that as a Magazine we can be able to be big especially targeting such thing, which is aimed at teenagers. Those are the effects, which allow us to become a well-known Magazine along with a well-known brand because these entire feature within our Magazine are directly aimed at teenagers and we feel that Nike can open opportunities through our magazine as well. This competition is the perfect way to help us begin our ambitions and bring people together. The reason we chose such a competition like this is that crimes like these are exactly what is going wrong within London communities today. A survey that we had made on 13-18 yr olds in London was: 43% read music magazines 13% read car magazines and 44% of teenagers had said that they read magazines which include competitions where they are able to do something different or win something for their school, community and each other. So young people have necessity to achieve something and with the help of Nike, we can achieve that. For the competition the winners are able to justify to our readers that these crimes are unacceptable and also make other teenagers to understand how Nike are able to give back to the community and help. The value of the competition at Nike iD would be for a double page spread would be 45,500 pounds.
Here is what could be in store for you:
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