Key Concepts- Audience

Introducing the Audience.

• Media audiences are easily minipulated masses of people through advertising or following corrupt leaders through propaganda.
• contents of media texts can make
  their audiences behave in different ways.

Historical Background.

Media consumers have been living through 150 years of photograpy, film and T.V.
Media is spent on our own or in small groups,since the arrivalof video games and portable televisions,children don’t go out.

The Audience as “Mass”
The media are often experienced by people on their own. When listnening to CD's or sitting in the cinema we become part of a mass audience as we are consuming all this text on a regular music especially music.