Attainment- 1 Reason being is that I really look forward to the practical work and really enjoy media I have alot of intrests in media and I have a had a good recommendation from friends about A2 media and i'm looking forward to it.
Effort- 2 This is because the only downfall in my work within media is my Homework and anything else oter than that I feel I put in a lot of effort into media.
Punctuality- 1 I have not been in media 3 times due to religious reasons but apart from that I have been in all lessons
Submission of quality homework- 1 although my timing of my homework is something that i need to work on but when my homework is complete i feel the quality of homework is good and unique when coming up with ideas
Ability to work independantely- 1 Working independantely allows me to come up with ideas faster and more effective
Quality of writing- 2 my quality of writing isnt excellent and needs practising although I do feel my writing could be better.
Organisation of media folder- 1 My media folder is well organised and divided well.
Oral contibutions in class 1- contributing in class is something I enjoy and always make sure I say my part.
Friday 24 October 2008
Media Awards 2008
The three films that I have reviewed and liked the most was:
Face of Fear
What I liked about this trailer was that the concept of the trailer was affective and the acting skills were excellent especially the 'Killer' himself the effort of the film was excellent aswell and the music was spot on and the editing and the use of camere angles were good because the trailer was able to scare you and fullfilled all the aspects of a horror trailer.
Herbal Remedy
This Documentary was affective because the production wasn't just an immature way to promote drugs it really put the point forward of how harmful drugs are for you. I also felt that the interview with a guy was affective and was an example of how bad drugs are for you. The editing was excellent because they really took advantage of different ways drugs are harmful. The sound was perfect timing and you could see the effort placed within the film
Asian Invasion
This particular film was on that really stood out. The information about the documentary was good the editing was good timing the music also fiited in well with the documentary itself.
Face of Fear
What I liked about this trailer was that the concept of the trailer was affective and the acting skills were excellent especially the 'Killer' himself the effort of the film was excellent aswell and the music was spot on and the editing and the use of camere angles were good because the trailer was able to scare you and fullfilled all the aspects of a horror trailer.
Herbal Remedy
This Documentary was affective because the production wasn't just an immature way to promote drugs it really put the point forward of how harmful drugs are for you. I also felt that the interview with a guy was affective and was an example of how bad drugs are for you. The editing was excellent because they really took advantage of different ways drugs are harmful. The sound was perfect timing and you could see the effort placed within the film
Asian Invasion
This particular film was on that really stood out. The information about the documentary was good the editing was good timing the music also fiited in well with the documentary itself.
Sunday 19 October 2008
Magazine Pitch
"Weekly Teen Magazines for Boys"
Title: Ride or Die Magazine
Reader Profile: Ride or Die Magazine. Is for young fast cool living life in the fast lane kids. We aim to target ages 14-19, active and an automated audience. who spend their time in the streets or in the parks with their bikes or on their mobile phones talking to girls. Ride or Die is the perfect magazine where you will find all the features you could ever want to satisfy your needs from the ladies to the latest music, the hottest footwear and street wear and competitions so you never miss a thing, and make sure you're out and wherever you go you're always on top of you game.
Age: 14-18 yr olds
Attitude: Over confident Hard Man attitude
Aspirations: Becomming rich.
Class: Student (Hopefully) E- Class
Target Advertisers
Footwear-Footlocker, JD Sports wear- Addidas, Nike
Designer wear- Armani
Street wear- Hoodies
Music Gadgets iPods, speakers
Gadgets PS3, FIFA 09', Pro evoloution soccer
Gym components- Weights
Hair wear New era
Perfume wear Hugo Boss
Drinks Non-alcohol (of course)
Jewllery Ben sherman
The brand that we have chosen is Nike and the specific competition is Nike iD. It is a store in central london in Niketown where on a program you are able to customize your own pair of traners. The competition courtesy of Nike iD is a group of friends have to come up with a logo to prevent crimes in london that take place. e.g. Knife Crime Gun Crime and Gang Fights etc. the winning logo will be advertised all across London and England and the winning group will win ViP tickets access all areas meaning you are free to customize as many things as you like for FREE!
Here is the software used to customize the trainer.
Pitch
Ride or Die magazines are aiming to become the most sort after magazine there is. Nike has become the most ideal sports brand. Ride or Die Magazine targets youth and Nike is the perfect example of clothing in which teens within the streets look to, and use Nike as the brand to get an immediate impression as somebody who has style and money. With the help of that, we are trying to reflect that image, reassure our competitors, and acknowledge our seriousness as a Magazine and to prove that we mean business. Ride or Die Magazine has ambitions to help communities across England to come together and unite, to stamp out various issues there may be e.g. racism, Knife Crime, and Gun crime. Here at Ride or Die Magazine we aim to entertain many groups of teens, educate them and get them involved and help them of course. We truly believe that as a Magazine we can be able to be big especially targeting such thing, which is aimed at teenagers. Those are the effects, which allow us to become a well-known Magazine along with a well-known brand because these entire feature within our Magazine are directly aimed at teenagers and we feel that Nike can open opportunities through our magazine as well. This competition is the perfect way to help us begin our ambitions and bring people together. The reason we chose such a competition like this is that crimes like these are exactly what is going wrong within London communities today. A survey that we had made on 13-18 yr olds in London was: 43% read music magazines 13% read car magazines and 44% of teenagers had said that they read magazines which include competitions where they are able to do something different or win something for their school, community and each other. So young people have necessity to achieve something and with the help of Nike, we can achieve that. For the competition the winners are able to justify to our readers that these crimes are unacceptable and also make other teenagers to understand how Nike are able to give back to the community and help. The value of the competition at Nike iD would be for a double page spread would be 45,500 pounds.
Here is what could be in store for you:
Title: Ride or Die Magazine
Reader Profile: Ride or Die Magazine. Is for young fast cool living life in the fast lane kids. We aim to target ages 14-19, active and an automated audience. who spend their time in the streets or in the parks with their bikes or on their mobile phones talking to girls. Ride or Die is the perfect magazine where you will find all the features you could ever want to satisfy your needs from the ladies to the latest music, the hottest footwear and street wear and competitions so you never miss a thing, and make sure you're out and wherever you go you're always on top of you game.
Age: 14-18 yr olds
Attitude: Over confident Hard Man attitude
Aspirations: Becomming rich.
Class: Student (Hopefully) E- Class
Target Advertisers
Footwear-Footlocker, JD Sports wear- Addidas, Nike
Designer wear- Armani
Street wear- Hoodies
Music Gadgets iPods, speakers
Gadgets PS3, FIFA 09', Pro evoloution soccer
Gym components- Weights
Hair wear New era
Perfume wear Hugo Boss
Drinks Non-alcohol (of course)
Jewllery Ben sherman
The brand that we have chosen is Nike and the specific competition is Nike iD. It is a store in central london in Niketown where on a program you are able to customize your own pair of traners. The competition courtesy of Nike iD is a group of friends have to come up with a logo to prevent crimes in london that take place. e.g. Knife Crime Gun Crime and Gang Fights etc. the winning logo will be advertised all across London and England and the winning group will win ViP tickets access all areas meaning you are free to customize as many things as you like for FREE!
Here is the software used to customize the trainer.
Pitch
Ride or Die magazines are aiming to become the most sort after magazine there is. Nike has become the most ideal sports brand. Ride or Die Magazine targets youth and Nike is the perfect example of clothing in which teens within the streets look to, and use Nike as the brand to get an immediate impression as somebody who has style and money. With the help of that, we are trying to reflect that image, reassure our competitors, and acknowledge our seriousness as a Magazine and to prove that we mean business. Ride or Die Magazine has ambitions to help communities across England to come together and unite, to stamp out various issues there may be e.g. racism, Knife Crime, and Gun crime. Here at Ride or Die Magazine we aim to entertain many groups of teens, educate them and get them involved and help them of course. We truly believe that as a Magazine we can be able to be big especially targeting such thing, which is aimed at teenagers. Those are the effects, which allow us to become a well-known Magazine along with a well-known brand because these entire feature within our Magazine are directly aimed at teenagers and we feel that Nike can open opportunities through our magazine as well. This competition is the perfect way to help us begin our ambitions and bring people together. The reason we chose such a competition like this is that crimes like these are exactly what is going wrong within London communities today. A survey that we had made on 13-18 yr olds in London was: 43% read music magazines 13% read car magazines and 44% of teenagers had said that they read magazines which include competitions where they are able to do something different or win something for their school, community and each other. So young people have necessity to achieve something and with the help of Nike, we can achieve that. For the competition the winners are able to justify to our readers that these crimes are unacceptable and also make other teenagers to understand how Nike are able to give back to the community and help. The value of the competition at Nike iD would be for a double page spread would be 45,500 pounds.
Here is what could be in store for you:
NewsPaper Summarization
Title of Newspaper, Circulation figures, Percentage change, Reason:
Financial times Increased by 2.83 % from August. However, throughout the course of the year circulation was down by 2.68 overall. 15% decrease overall. Due to the economy, deteriorating and people could not afford the higher prices and found there was no need because it was shown on television.
The guardian Increased by 4.9% overall sales fell by 5.08% 0.18% decrease The guardian is a big newspaper and had too much information packed into the front cover. The paper’s price had increased from 1.50- to 1.60
Observer Increased by 10.17%
Independent Fell by 3.9% each month and overall 12.1 % throughout the year. 7.3% decrease Increased cover price 80p to £1
Independent on Sunday Fell 7.2% in September in a year sales fell 14.5% 21.7% decrease Increased cover price 80p to £1
The Daily Telegraph Sales fell 3.95% and 12.13% in throughout the year. 8.18% decrease Rose price from 80p to £1 and on weekdays 1.50-1.60 on Saturdays
The Times Sales increased 4.12% despite rise in price from 70p to 80p. The non negative news that The Times had shown
Telegraph The telegraph’s sales increased 0.47% overall they lost 4.46% 3.99% decrease Price rises to 90p
the Sun Circulation had risen 0.2% and 1.83% from last year 1.63% increase The stories the sun may had increased sales.
The daily express 9.31% from 2007 now increased 0.05% 9.91% compared to last year Sales stuck around the 655,000. Therefore, the daily express could not increase their sales.
The daily mail Sales decreased by 0.76% each year sales declined of 5.23% 4.47% decrease Unnecessary information.
Mail on Sunday Increased sales by 2.83% lost 4.68% circulation in 2007 -0.85% decrease Prices had risen due to the economy
The News of the World Sales decreased 0.22% and decreased 5.93 in a year 5.71% decrease
As you can see here the newspapers, performance on average has not been excellent in comparison to what newspapers like The Sun produce. The main reason behind this decline in newspapers is the economy. People do not want to buy newspapers especially quality newspapers, which are more compact and have more information inside them to purchase, the front pages in all the national newspapers are similar, and all talk about the credit crunch. Another reason why newspapers are not performing so well is because of e-media. People do not need to go out and purchase newspapers when it is cheaper on the internet and it is more convenient for the consumer.
Financial times Increased by 2.83 % from August. However, throughout the course of the year circulation was down by 2.68 overall. 15% decrease overall. Due to the economy, deteriorating and people could not afford the higher prices and found there was no need because it was shown on television.
The guardian Increased by 4.9% overall sales fell by 5.08% 0.18% decrease The guardian is a big newspaper and had too much information packed into the front cover. The paper’s price had increased from 1.50- to 1.60
Observer Increased by 10.17%
Independent Fell by 3.9% each month and overall 12.1 % throughout the year. 7.3% decrease Increased cover price 80p to £1
Independent on Sunday Fell 7.2% in September in a year sales fell 14.5% 21.7% decrease Increased cover price 80p to £1
The Daily Telegraph Sales fell 3.95% and 12.13% in throughout the year. 8.18% decrease Rose price from 80p to £1 and on weekdays 1.50-1.60 on Saturdays
The Times Sales increased 4.12% despite rise in price from 70p to 80p. The non negative news that The Times had shown
Telegraph The telegraph’s sales increased 0.47% overall they lost 4.46% 3.99% decrease Price rises to 90p
the Sun Circulation had risen 0.2% and 1.83% from last year 1.63% increase The stories the sun may had increased sales.
The daily express 9.31% from 2007 now increased 0.05% 9.91% compared to last year Sales stuck around the 655,000. Therefore, the daily express could not increase their sales.
The daily mail Sales decreased by 0.76% each year sales declined of 5.23% 4.47% decrease Unnecessary information.
Mail on Sunday Increased sales by 2.83% lost 4.68% circulation in 2007 -0.85% decrease Prices had risen due to the economy
The News of the World Sales decreased 0.22% and decreased 5.93 in a year 5.71% decrease
As you can see here the newspapers, performance on average has not been excellent in comparison to what newspapers like The Sun produce. The main reason behind this decline in newspapers is the economy. People do not want to buy newspapers especially quality newspapers, which are more compact and have more information inside them to purchase, the front pages in all the national newspapers are similar, and all talk about the credit crunch. Another reason why newspapers are not performing so well is because of e-media. People do not need to go out and purchase newspapers when it is cheaper on the internet and it is more convenient for the consumer.
Monday 13 October 2008
Newspaper Ownership Quiz
1. Homer simpson and the times?
Time waner owns nickelodeon which braodcast the simpsons and time warner own the times
2. Eastenders Grant Mitchell and the sun.
Grant Mitchell is marrried to the sun newspaper editior rebekkah wade.
3. coronation street and the Guardian?
Coronation street is owned by the media guardian group which is in manchester which is where coronation street is set.
4.the financial times and your school text books?
Alot of information.
5 the daily express and the top shelf of your local newspaper?
both promote explicit photos of women.
in which national newspaper/s would be most likely to fina an advert for..
1. OK! Magazine? Daily Express
2. Metro a free local newspaper?
3. the sunday people? The mirror
4. services for brits who live abroad? The Independant
Which newspaper...
1. Was the only tabliod not to support the iraq war in 2003? The Daily Mirror
2. Was the first broadsheet to go compact? The Independant
3. Was faced with a massive legal costs bill after a court case brought by a femal DJ? Daily Mail
4. Was sold by its cheif executive, who was forced to resign after takin £20m in improper payments? The Daily Telegraph.
5 is still largely controlled by a Press baron? The Daily Telegraph
Time waner owns nickelodeon which braodcast the simpsons and time warner own the times
2. Eastenders Grant Mitchell and the sun.
Grant Mitchell is marrried to the sun newspaper editior rebekkah wade.
3. coronation street and the Guardian?
Coronation street is owned by the media guardian group which is in manchester which is where coronation street is set.
4.the financial times and your school text books?
Alot of information.
5 the daily express and the top shelf of your local newspaper?
both promote explicit photos of women.
in which national newspaper/s would be most likely to fina an advert for..
1. OK! Magazine? Daily Express
2. Metro a free local newspaper?
3. the sunday people? The mirror
4. services for brits who live abroad? The Independant
Which newspaper...
1. Was the only tabliod not to support the iraq war in 2003? The Daily Mirror
2. Was the first broadsheet to go compact? The Independant
3. Was faced with a massive legal costs bill after a court case brought by a femal DJ? Daily Mail
4. Was sold by its cheif executive, who was forced to resign after takin £20m in improper payments? The Daily Telegraph.
5 is still largely controlled by a Press baron? The Daily Telegraph
Wednesday 8 October 2008
Thursday 9th October
Tabloid
The Sun > News International
Daily Mirror > Trinity Mirror
Daily Star > Richard Desmond
Daily Sport > Davis Sullivan
News of the World > News International
v
v
v
Mid Market
Daily Mail > Daily Mail and General Trust
Daily Express > Express Newspapers owned by Richard Desmond
v
v
v
Quality Press
The independent > Independent News & Media
The Guardian > Guardian Media Group
The Times > News International
Sunday Times > News International Daily Telegraph
The Sun > News International
Daily Mirror > Trinity Mirror
Daily Star > Richard Desmond
Daily Sport > Davis Sullivan
News of the World > News International
v
v
v
Mid Market
Daily Mail > Daily Mail and General Trust
Daily Express > Express Newspapers owned by Richard Desmond
v
v
v
Quality Press
The independent > Independent News & Media
The Guardian > Guardian Media Group
The Times > News International
Sunday Times > News International Daily Telegraph
Internet Regulations Task
What are the issues surroundung the Internet?
When you are able to access any website without restriction. Any forms of plagerism can happen and go unnoticed therefore dispite the consequences plagerism still and will always exist. When certain websites are made for tthe public such as Wikipedia- you are able to edit the information as you please and possibly convert the different information into possibly offensive language and which people decide not to use Wikipedia as it ha such wide range of consumers that rely on that website to produce them with accurate information. Which is why using the internet and allowing traditional consumers to become producers should be restricted to a certain point because anything placed on one of the major popular sites i.e. Bebo. Should they allow complete freedom to broadcast or advertise music which is offensive and disturbing to music fans in general? Should users be allow to post up any picture they want with could symbolize racism?
The problems in which in these circumstances could occur is that if a major amount of people are contributing to such terrible and encouraging behaviour the internet sites themselves could find that in order to salvage their reputaion they may have to close down their site temporarily and from then onwards it could have a detrimental effect and may lose their loyal consumers and therefore their brand will become damaged.
The way in which regulation should be monitored is to have sensors of in appropriate words or when posting up a picture of post to someone it during the process of waiting will the content actually sends during that time the content could be sent to the site hierachy and can be checked whether it is appropriate or not and restrict people from offending people and using their site as a way in which it is allowed to offend peolple.
When you are able to access any website without restriction. Any forms of plagerism can happen and go unnoticed therefore dispite the consequences plagerism still and will always exist. When certain websites are made for tthe public such as Wikipedia- you are able to edit the information as you please and possibly convert the different information into possibly offensive language and which people decide not to use Wikipedia as it ha such wide range of consumers that rely on that website to produce them with accurate information. Which is why using the internet and allowing traditional consumers to become producers should be restricted to a certain point because anything placed on one of the major popular sites i.e. Bebo. Should they allow complete freedom to broadcast or advertise music which is offensive and disturbing to music fans in general? Should users be allow to post up any picture they want with could symbolize racism?
The problems in which in these circumstances could occur is that if a major amount of people are contributing to such terrible and encouraging behaviour the internet sites themselves could find that in order to salvage their reputaion they may have to close down their site temporarily and from then onwards it could have a detrimental effect and may lose their loyal consumers and therefore their brand will become damaged.
The way in which regulation should be monitored is to have sensors of in appropriate words or when posting up a picture of post to someone it during the process of waiting will the content actually sends during that time the content could be sent to the site hierachy and can be checked whether it is appropriate or not and restrict people from offending people and using their site as a way in which it is allowed to offend peolple.
Tuesday 7 October 2008
An anthropological introduction to YouTube
0:00 - Introduction, YouTube’s Big Numbers
Stephen Weiswasser (from ABC) said "You aren't going to turn into passive consumers into active controllers of the internet" ABC started broadcasting in 1948- third major network. 1948-2008 60 yrs of broadcasting. If those major 3 broadcsating networks have been programming every day and every hour for the next 60 yrs that comes to 1.5 million hours of programming.YouTube had produced more than that in the past 6 months by the help of consumers uploading videos. >9232 hours of uploaded videos posted on YouTube each day. > 200,000 3 minute videos.> 88% of the content uploaded onto YouTube is new and original
2:00 Numa Numa and the Celebration of Webcams
"Numa Numa" a song by O-Zone; was a big hit in 2003 the song had travelled to from Japan to New Jersey, USA. from that moment onwards a teenager named Gary Brolsma known as “The Numa Numa Guy” he had made his own video using his webcam and miming the song "Numa Numa" Gary Wolker said that Brolsma's video sigle handedly justifies the existence of webcames.
February 2005 YouTube is just being created and on April 23rd 2005 the 1st video had been posted. At first it was difficult to upload videos on YouTube however, when "Numa Numa" was made that then allowed 58,000 people from across the globe to upload their own videos.
5:53 - The Machine is Us/ing Us and the New Mediascape
Michael Wesch had thought what was the gap from text on paper to digital text and what it really means. It was about linking people and linking to people in ways that could have never been accomplished before.
Almost every 6 months their is a new tool that can connect us in many ways. We are integrated in the Mediascape. We are the centre of the Mediascape because when media changes and evolves and develops we change and our relationships with other people change. Which then demostrate what Wesch is trying to say is that media is not just a tool of communicating with people and that their are many ways in which communication could be sent and recieved e.g. through Microsoft Hotmail; which could be to consumers more reliable and satisfied with how Hotmail is used.
12:16 - Introducing our Research Team
Every spring there are about 10 students who study the videos on YouTube watch a video on one part of the screen and on the other have a data uploading page on the other half of the screen. Anytime the students are watching videos they are able to take notes and upload data on the database which they analyise.
12:56 - Who is on YouTube?
25% of videos feature 35 and over
25% of videos feature teens 12-17
13:25 - What’s on YouTube? Charlie Bit My Finger, Soulja Boy .etc.
The most commonly uploaded videos were actually home videos and example of this would be "Charlie Bit My Finger". Most videos are viewed less than 100 times. "Charlie Bit My Finger" was viewed over 30 million times. Many videos made are either redone ones of the original video or a remixed version and is made at least 2,00 times. 15% of videos on YouTube are redone or remixed versions of an original one e.g. Crank Dat Soulja Boy remixed into - Crank That Spiderman, Lion King, Superman etc.
17:04 - 5% of vids are personal vlogs addressed to the YouTube community, Why?
Vlogs are video blogs made by an individual and uploaded onto YouTube. Why? because of the tools of comunications that are now available to us. We the producers are able communicate with a vast majority of people on YouTube by different kinds of virtual communities being formed so they can be able to have their say on a certain issues or just directly allow people to watch and listen to what they have to say. I believe that the actual 'producers' who are uploading themselves and allowing thier identity to be shown to strangers across the globe and have access to your personal information i.e. name, country, town etc. Then there must be a sense of trust or that could show despite allowing total strangers to know who you are; shows how much they value having their say and how much they value being part of a community.
17:30 YouTube in context. The loss of community and "networked individualism" (Wellman)
When women join the workforce their is less free time. Moving from small groceries stores to supermarkets connotes a sense of lack of communication and people are no longer shopping together.
18:41 - Cultural Inversion: individualism and community.
-Becoming increasing individual but stil value our community
we become increasingly independant and therefore overtime become reliant on relationships. YouTube becomes the center of this where people are posting up 1 by one on the same topic and therefore creates a community. However, Robert Putnam said "meeting in an electronic forum is not the equivalent of meeting in a bowling alley” which is true and also similar for the saying that watching somebody sing live on television isn't the same as watching it live.
19:15 - Understanding new forms of community through Participant Observation.
Michael Wesch greed with Robert Putnam’s statement when some of his students participating in uploading videos themsleves.
21:18 - YouTube as a medium for community.
Marck Wesch and his students went back to the idea that when media changes human relation changes e.g. through uploading videos via webcam.
One video was made by one of Wesch's students talking at her webcam rather than the users of YouTube although when someone views the video they would assume she speaking to them about an issues and begin a community from there.
23:00 - Our first vlogs
People tend to post up blogs difficult as they wouldn't know what to speak about or become conscious of how they will be viewed by certain communties within YouTube and therefore can break down comunities.
26:05 - Re-cognition and new forms of self-awareness (McLuhan)
The vlog that you have created you will then look back later sometime in your life and assess how your behaviour was like and how people have percieved you.
27:58 - The Anonymity of Watching YouTube: Haters and Lovers
The idea of anonymity on YouTube is that you are able to write however you please whether offensive or not you do not know who could be writing those things.
This then allows the idea of the fact that YouTube is about “Freedom to experience humanity without fear or anxiety” said Wesch.
When watching YouTube videos you are watching people without staring at them because you are watching them over a screen. and before the clip has actually finnished you may already have judged them.
29:53 - Aesthetic Arrest
People may be shocked to what they see in someone's vieo e.g. someones talents singing or looks etc. In reality it would be deemed as unusual to intervene with someone but because you are in your own home and do not know them you can stare.
30:25 - Connection without Constraint
YouTube allows us to be connected with other people across different parts of the world with different people and cultures and maybe even your own therefore creating some sort of understanding for as long as you like with many people by sharing the same views and opinions.
This goes to show that "media does not just distance us but it keeps us connected in a different way” which is an advantage for YouTube being the ideal service provider for these kinds of needs; because YouTube will still be a global brand.
32:35 - Free Hugs: A hero for our mediated culture
A social movement when Juan Mann walked around Sydney, Australia with a sign saying “FREE HUGS” video of this was made, then uploaded onto YouTube where it now has nearly 30 million views. The campaign has now become global and people have made videos of themselves campaining.
Monday 6 October 2008
Web 2.0
What is web 2.0?
web 2.0 is the meaning of using different ways in which using 'WORLD WIDE WEB's technology and using web design that aims to help people'es creativity whilst using the internet e.g. while producing a website in order to customize or use ' HTML' web 2.0 is the tool which can allow to add features on to a website.
Web 2.0 also helps people when they want to share information. Web 2.0's ideas have helped developing the service of using the web. Using Web 2.0 has also helped building sites people use each day e.g. social networking sites e.g. Bebo,MySpace & Facebook also video sharing websites e.g. YouTube. The idea 1st emerged to O'reily Media- ( a media company)
Here is a video explaining exactly what web 2.0 is.
What is the difference between web 1.0 & 2.0
Web 1.0 - is just text not interactive. Web 1.0 is a much slower process. Whilst using web 1.0 there was always a sense of unreliability for example on social networking sites placing your personal information only visible to their friends may nit be protected.Web 1.0 was also a restriction as people couldn't use the internet to it full ability. Web 2.0 however consists of a more fast process and is not just text it can include graphics aswell and is more dynamic in which all ages are able to adjust to. Consumers are gaining more out of the internet and on a regular basis and are able to become the producers themselves by contributing different ideas and allowing people to use those sites aswell.
Here are some example on how exactly Web 1.0 has progressed to Web 2.0.
Double Click ---> Google Adsense
Britannica Online ---------> Wikipedia
Personal Websites ---------> Blogging For example on creating personal website web 1.0 was simple straight forward information where exploring the website was normally slow and restricted. However, with web 2.0 you have a more dynamic use of web pages e.g. inserting your own music player & pictures also commenting on pictures etc. (MySpace, FaceBook and YouTube)
How does this affect you as a media student, consumer and producer?
This affects me in a positive way knowing that web 2.0 is more reliable and effective and can contribute a lot in how you are able to publish your information to people and what I do like about web 2.0 is that you are in control and it is easy to become the producer rather than the traditional consumer. As a media student however. I think that when it comes to researching different platforms of media it will be much more difficult to find because of the vast majority of people relying on E-Media rather than on Television and on Newspapers etc. It is more diffiicult to learn how each of these industries are able to publish their information to people but may not be succesfull. For example the Music industry is not coping with the huge numbers of people downloading music and not having to pay for it through sites like iTunes or even just going out and buying the CD itself, and the Music industry are not able to prevent people to stop downloading music for free as it is damaging how they are able to make profits to fund for music in the future. Therefore in that sense as a media student being able to find out how well each media platform is performing maybe a difficult process. As a consumer I could possibly face problems similarly to the example above as I may not be able to keep my content published restricted from everyone as technology has developed over the forthcoming years where you have your own music on your web page someone listening wouldnt want to pay for the copy of the music they are able to record and convert into an Mp3 content.
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