Sunday 19 October 2008

NewsPaper Summarization

Title of Newspaper, Circulation figures, Percentage change, Reason:

Financial times Increased by 2.83 % from August. However, throughout the course of the year circulation was down by 2.68 overall. 15% decrease overall. Due to the economy, deteriorating and people could not afford the higher prices and found there was no need because it was shown on television.

The guardian Increased by 4.9% overall sales fell by 5.08% 0.18% decrease The guardian is a big newspaper and had too much information packed into the front cover. The paper’s price had increased from 1.50- to 1.60

Observer Increased by 10.17%


Independent Fell by 3.9% each month and overall 12.1 % throughout the year. 7.3% decrease Increased cover price 80p to £1

Independent on Sunday Fell 7.2% in September in a year sales fell 14.5% 21.7% decrease Increased cover price 80p to £1

The Daily Telegraph Sales fell 3.95% and 12.13% in throughout the year. 8.18% decrease Rose price from 80p to £1 and on weekdays 1.50-1.60 on Saturdays

The Times Sales increased 4.12% despite rise in price from 70p to 80p. The non negative news that The Times had shown

Telegraph The telegraph’s sales increased 0.47% overall they lost 4.46% 3.99% decrease Price rises to 90p
the Sun Circulation had risen 0.2% and 1.83% from last year 1.63% increase The stories the sun may had increased sales.

The daily express 9.31% from 2007 now increased 0.05% 9.91% compared to last year Sales stuck around the 655,000. Therefore, the daily express could not increase their sales.

The daily mail Sales decreased by 0.76% each year sales declined of 5.23% 4.47% decrease Unnecessary information.

Mail on Sunday Increased sales by 2.83% lost 4.68% circulation in 2007 -0.85% decrease Prices had risen due to the economy

The News of the World Sales decreased 0.22% and decreased 5.93 in a year 5.71% decrease

As you can see here the newspapers, performance on average has not been excellent in comparison to what newspapers like The Sun produce. The main reason behind this decline in newspapers is the economy. People do not want to buy newspapers especially quality newspapers, which are more compact and have more information inside them to purchase, the front pages in all the national newspapers are similar, and all talk about the credit crunch. Another reason why newspapers are not performing so well is because of e-media. People do not need to go out and purchase newspapers when it is cheaper on the internet and it is more convenient for the consumer.

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